Compare
upTake vs Fathom Analytics
Fathom Analytics: a web analytics tool that does not use cookies. source
See which posts and releases bring visits, signups and revenue. Get a weekly report that helps you choose what to do next.
Who Fathom Analytics suits
- You want simple, cookie-free traffic analytics with scheduled email reports.
- You look after several sites or clients and want one report that covers them.
- You are ready to send purchase events from your site to see sales totals next to your traffic.
Who upTake suits
- You want payments read from Stripe or another payment connector, and matched to the post, link or release behind the visit.
- You want a weekly report that ends with moves to make, and drafts for what you ship.
- You already have a traffic analytics tool, or do not need one.
Point by point
| upTake | Fathom Analytics | |
|---|---|---|
| Ties a post to the revenue it brought | Yes. Each tracked post, link and release is tied to the visits, signups and payments that followed. | A purchase can be sent as an event with a value, and UTM tags tell campaigns apart. source |
| Weekly report | Yes, with the moves to make next. | Weekly or monthly emails you schedule for yourself, colleagues or clients. source |
| Release announcement drafts | Yes, written from your GitHub releases and merged pull requests. | Not listed among its features. source |
| Works without cookies | Yes. The script sets no cookie. | Does not use cookies. source |
| Price | Free plan, then from $19 a month. | From $15 a month, up to 100,000 monthly pageviews. source |
| Setup | 5 minutes: one script, then your payment provider. | A script in the header of your site. source |
Can you use upTake with Fathom Analytics?
Yes. The two scripts are independent and neither sets a cookie. Keep Fathom for traffic analysis, and use upTake for which post or release brought customers and what to do next.
Sources
Everything said here about Fathom Analytics comes from its own pages, read on October 9, 2026. Tools change: follow the links for what they say today, and tell us if something here is out of date.
A concrete task to compare
You shared a release on two networks. Compare recorded visits, signups and revenue, then choose what to repeat. This is the upTake interface for that decision; it is not a benchmark or a screenshot of the other tool.
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